“Doing Both shows how Cisco turns business questions into market answers, offering real-life examples that will benefit forward-looking leaders.” —Jeff Immelt, Chairman and CEO, GE  

• ISBN13: 9780137083640
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Manufacturer: FT Press
Written By: Inder Sidhu

With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? Get this book, that’s how!   Top Web marketing consultant Michael Tasner has ...

Manufacturer: FT Press
Written By: Tasner, Michael

In this report, Cathy Davidson and David Theo Goldberg focus on the potential for shared and interactive learning made possible by the Internet. They argue that the single most important characteristic of the Internet is its capacity for world-wide community and the limitless exchange of ideas. The Internet brings about a way of learning that is not new or revolutionary but is now the norm for ...

Manufacturer: The MIT Press
Written By: Cathy N. Davidson, David Theo Goldberg

The definitive guide on how to prepare for any crisis--from global financial collapse to a pandemic It would only take one unthinkable event to disrupt our way of life. If there is a terrorist attack, a global pandemic, or sharp currency devaluation--you may be forced to fend for yourself in ways you've never imagined. Where would you get water? How would you communicate with ...

• ISBN13: 9780452295834
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Manufacturer: Plume
Written By: James Wesley Rawles

A crisp, passionately argued answer to the question that everyone who's grown dependent on digital devices is asking: "Where's the rest of my life?" At a time when we're all trying to make sense of our relentlessly connected lives, this revelatory book presents a bold new approach to the digital age. Part intellectual journey, part memoir, Hamlet's ...

• ISBN13: 9780061687167
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Manufacturer: Harper
Written By: William Powers

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling ...

• ISBN13: 9780470547816
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Manufacturer: Wiley
Written By: David Meerman Scott

This report focuses on the civic aspects of video game play among youth. According to a 2006 survey, 58 percent of young people aged 15 to 25 were civically "disengaged," meaning that they participated in fewer than two types of either electoral activities (defined as voting, campaigning, etc.) or civic activities (for example, volunteering). Kahne and his coauthors are interested in what role ...

Manufacturer: The MIT Press
Written By: Joseph Kahne, Ellen Middaugh, Chris Evans

Stop pushing your message out and start pulling your customers inTraditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and ...

• ISBN13: 9780470499313
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Manufacturer: Wiley
Written By: Brian Halligan, Dharmesh Shah

The high-energy tale of how two socially awkward Ivy Leaguers, trying to increase their chances with the opposite sex, ended up creating Facebook.Eduardo Saverin and Mark Zuckerberg were Harvard undergraduates and best friends–outsiders at a school filled with polished prep-school grads and long-time legacies. They shared both academic brilliance in math and a geeky awkwardness ...

Manufacturer: Anchor
Written By: Mezrich, Ben

A complete how-to from two of the world’s top bloggers Thousands of aspiring bloggers launch new blogs every day, hoping to boost their income. Without solid advice from experts, most will fail. This bestselling guide, now fully revised with new and updated tips and tricks from two of the world’s most successful bloggers, provides the step-by-step information bloggers need to ...

• ISBN13: 9780470616345
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Manufacturer: Wiley
Written By: Darren Rowse, Chris Garrett